Mixing traditional advertising agencies with DRTV specialists can be a lot like pouring oil into water. While the two substances can exist in the same container without much problem, they never truly combine into one homogeneous mixture. And while there’s no question of DRTV’s value in a brand’s overall marketing strategy, traditional agencies still tend […]
Posts with the Harvard tag
Harvard Health: Measuring blood pressure at home
There is a right way and a wrong way to measure your blood pressure. In this video, Harvard Heart Letter Editor Patrick Skerrett demonstrates both. For more tips and to learn about the Harvard Health Letter, go to www.health.harvard.edu/128