Of all the things that you can do is an internet marketer, launching a new product has to be the most fulfilling. Let’s face it: every new product launch represents the culmination of months upon months of market research, product development, and prelaunch planning. You’ve invested your time and your money into putting together the best product you could, and have done your homework to the best of your abilities. Now you just sit back and wait for the money to roll in. And if you have done your homework well enough, that money will follow.
But will you be a one-hit wonder? Of all the questions that I have heard newcomers to the world of internet marketing ask themselves as they are releasing a new product, that is the most common. After all, you might have had one great idea that will get you noticed, but that is certainly no guarantor of long-term success. Worse, few single product releases can guarantee a lifetime’s worth of income. Only the absolute best-sellers can do that. In most cases, you will have to bring other products to market in the future if you hope to continue earning a living as an online marketer.
But if you have done your homework, you’ve probably already thought about that, haven’t you? What’s that? Is that silence I hear? Don’t be troubled by it – most people forget to think beyond their current product launch and envision what future products they can bring to market, especially when it’s their first release. The key to long-term success in this industry is to have a long-term marketing strategy that outlives the current life cycle of your latest product release. It’s really not as difficult as it sounds. Often times, your first product can be foundation for future success if your mind is open to the possibilities.
Take, for example, the typical e-book offering. If you are launching a new e-book on caring for your dog’s health, you have no doubt covered a lot of the dog ownership ground in that one publication. However, to think that you have done anything other than scratch the surface of dog ownership would be to miss out on a tremendous opportunity. After all, you could write follow-up e-books on dog training, dog safety, and seasonal activities for dogs. By doing that, you can go from being a potential one-hit wonder to being a specialist in a field that garners a tremendous amount of interest.
We can see from this example that the key to enjoying long-term success as an internet marketer is to make a long-term marketing plan and stick to it. Plan a series of product releases well in advance of your first, and be prepared to modify those products in response to the lessons you learn from your first release. Know your plan well in advance, and you will be able to enjoy a lifetime of internet marketing success.
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