When you launch your new product, make sure you do it right. There are so many product launches that have failed it makes you wonder if the marketing experts really know what they are doing. No more than 60 seconds after the product launch your website or server will fail due to something unforeseen. It is almost like the failures were planned rather than planning for success. Poor planning and not taking everything into consideration prior to launching your product will result in some type of failure.
If your product launch is huge then you need to anticipate and be prepared for a lot of traffic. In order to handle a lot of new traffic you will need to ensure you have adequate bandwidth, otherwise all the work you have done to bring prospects to your website will be wasted. Of course it does not mean your prospects will give up, if you have generated enough hype around your product and they want your product they will do anything to get it. The key to keep everything running smoothly is to properly plan and anticipate traffic variances.
To prevent a disaster, prior to your product launch, work with your hosting provider to make certain everything is setup properly to minimize the risk of something going wrong. This means you need to let them know your how much traffic you expect and when. Make sure you are prepared during peak moments of your launch so your server can handle whatever your prospects can throw at it.
It could mean you may have to spread your launch out over several servers and have your sales materials on several pages. Make sure your ordering process is working and can handle the load when people start buying. If you have videos on your product they require additional bandwidth. So make sure your entire system of servers, bandwidth and website applications are functioning properly so you do not lose customers or credibility.
Also make sure your launch partners are on schedule so all emails and other communications go out as planned. The greatest website and hosting provider’s setup is meaningless if your marketing plan is not executed properly.
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